As my COMI610 course at Marist is coming to a close it has
taught me to ignore my inhibitions about blogging and dive into the possibility
of educating others about my passion. I
doubt there is much confusion about what my passion is – meditation. Revealing the personal and business profits
that can be driven from this mental practice has been a pleasure these past six
weeks and I must ask you, my audience, should I continue beyond the conclusion
of this course? Be honest.
The next step is a request upon me to “storify” my blogging
experience. Shall I start with "Once Upon a Time" as all good stories do? Storify is a new platform allowing
me to “pimp out” my content as I did my blog per the recommendations of Scott
(2011, p. 244).
My focus has been to aid
my audience in overcoming any inhibitions surrounding meditation and building favoritism
for the mental maintenance practice. Blog
topics were chose based on whom I wanted to reach with an incorporation of reliable
sources and shocking revelations into the practice of meditation. Did I do this?
Did I engage you with facts you could trust, guidance you could follow, and expose you to details about meditation that may have accumulated a “wow” factor?
I would like to share with you the outline of my digital
paper in hopes that you will be eager to provide me with any advice on what to
add, subtract, revise, or a “job well done” is always accepted. Who doesn’t love a high-five for the ego
boost once in awhile?! Alright, here it
goes:
Introduction
I will blab about myself for a
brief moment. Full-time student + mother
of two = life of chaos. Chaos + need for
moments of sanity/clearness = meditation.
Due to my personal upbeat outcomes driven from meditation, I began to research its effects on business. As I came to realize what a
powerful impact meditation brought to the 9-to-5 world I was eager to share my
passion in a way that allowed my audience to learn, respect, and incorporate
the practice to receive the ultimate corporate outcome.
Plans and Policies
This section focuses on
quantifiable and measurable objectives and goals as well as the strategy I
developed going forth into my blogging experience. Essentially the blueprint of expanding my
audience and influential reach.
· Goals
o
Include informative content to relate meditation
to business
o
Encourage fellow classmates to begin meditating
· Objectives
o
Participate in social networks surrounding the
topic of meditation
§
@TMmeditation (The Trascendental Meditation
Program)
§
@UncleRUSH (Russell Simmons – advocate for
meditation)
§
@CMind_ACMHE (Contemplative Mind- non-profit
involved in meditation practices throughout professional settings)
o
Promote my posts via Twitter & Pinterest
Activities
Here is when the fun
begins! I plan to talk a bit about
Stipple – the company I used to bring additional content to my images and how I
thought they were engaging and a rather awesome addition. I will share some “pins” and “tweets” and
explain my intentions with each.
·
- Considering the strong following Oprah and Paul McCartney possess - I shared tweets/pins about their devotion to meditation. I thought this would bring new curiosity to my blog. These tweets and pins demonstrated that elite members of our society practice meditation – persuasion!
I think in this section I will separate it into sections
based on each blog post I published – thoughts?
Analysis
Analysis
For me the biggest setback to
blogging is assuming you will be speaking to no one, essentially. So you push forward, well because your
professor tells you to, and you hope for the best… right?! I am pleasantly pleased with the outcome:
(this is just a peak)
- Pageviews for February: 271
- Sum of comments: 69
I will also be including any retweets, repins and analyzing
and trends that I saw. Does it make
sense to separate it into sections based on each blog post here as well?
Conclusion
The conclusion – who does not love the end of one’s workload? This is my chance to close this chapter on Storify
where I will summarize my analysis and draw conclusions on how well I did in
managing my social media blog. Thus far
I think I did well with:
·
Pimping out my blog – building engagement
·
Building an audience
·
Revealing interesting information
·
Pushed for an intense conversation between
audience members
Considering there is always
room for improvement I will be talking about what actions I can take to
perk up my blog for the future.
- A blog post that allows for members to share their concerns/difficulties about meditation.
- A blog post that details how to get meditation into your corporate culture
Then I will completely conclude my story with what I have learned through this blogging journey or essentially my "happily ever after."
Resources
Scott, D. M. (2011). Chapter 17. In D. M. Scott, The
New Rules of Marketing and PR (p. 244). Hoboken: John Wiley & Sons,
Inc.
